We look forward to welcoming our members to an exclusive workshop on Crisis Management in a Digital Era with George Kotsolios from Leidar. Join us on the 22nd January from 8:30-10:00am at the Swiss Business Council’s office in Swiss Tower (Dubai).

Entry is open only to members of the Swiss Business Council Dubai & Northern Emirates and includes refreshments and a light breakfast. Please note seats are limited so please sign up in advance.

Agenda

  • How media works
  • What journalists/bloggers require
  • How to use key messages and differentiate
  • How to maximise media relations to connect with stakeholders

Key Takeaways

  • Understand the power of mainstream and social media
  • Appreciate the importance of accurate wording
  • Use preparation to reinforce the positive image of your organisation and protect its reputation

About George:

A seasoned communications consultant and a qualified journalist, George has mastered a rare confluence of PR agency and in-house corporate communications experience with a strong understanding of newspaper journalism, interviewing skills and social media engagement gained during a career spanning 25 years in the UAE, United Kingdom, Greece and Cyprus.

He effectively blends and practices an extensive repertoire of public relations, corporate communications, social media, journalism and digital skill sets, know-how, experience and expertise enhancing brand equity and adding value at a 360-degrees communications trajectory. Expert in guiding organisations who value their reputation by nurturing teams and leading by example through an innate and diverse inventory of coaching, visionary and affiliative leadership styles.

He has media trained senior leaders from companies such as Kraft Foods, Al-Futtaim Automotive Group, Honda, Lexus, Emrill, Gulf Family Business Council, Dubai Festival City, IASO, Cairo Festival City, Al-Futtaim Emiratisation Department amongst others.

With a total of 16 years of consultancy experience and six years in senior communications roles with the Middle East’s biggest privately-held conglomerate, Al-Futtaim, and Abu Dhabi’s major Sovereign Wealth Fund, Mubadala, George has acquired a deep understanding of the needs and requirements of major corporations seeking to establish their leadership credentials through traditional and social media engagement.

For the last four years, George is a regular monthly columnist in the Media Buzz section of Gulf News, the Arab world’s biggest circulation daily newspaper. You can read his articles about the latest marketing, media, advertising, public relations and social media trends here: https://bit.ly/2KIoFcu. He has also published a number of thought-provoking articles in marketing trade magazines such as Campaign Middle East, Communicate and Arab Ad.

He is also the author of ‘The Future of Marketing: Provolve or Perish: http://amzn.to/OxN3f7. His LinkedIn profile can be viewed here: https://ae.linkedin.com/in/george-kotsolios-8049a121