The Swiss Business Council Dubai and Northern Emirates and Identity Branding Forum had recently signed a Memorandum of Understanding.

Through this MoU, SBC and IBF will be developing collaborative links in areas of common interests such as environmental sustainability, identification of human opportunities, promoting the culture of brand value, the development of talents pipeline and the promotion of business community ecosystem that will help both organizations’ members and clients grow into new opportunities locally in UAE and expand their activities worldwide.

On behalf of the SBC President Mr. Peter Harradine, the MoU was also signed by Matteo Boffa (Head of the Environmental Group SBC), and Dr. Abed Baidas (Group Chairman & CEO of Identity Branding Forum.)