During the General Assembly 2022, the need to start a digital transformation of the Swiss Business Council has been emphasized to improve its marketing, communication, and the tools it offers its members. In May of the same year, a new working group called “Digitization, Marketing & Communication” (DMC) was created to fulfill this requirement.
The objective of the SBC-DMC Group is bidirectional. The main focus is to help the SBC reach its high goals in digital transformation, marketing, and communication. At the same time, it should be a community, learning, and coaching opportunity for the SBC members. New digital platforms, modernized communication tools, networking events, seminars, training, and webinars are in the pipeline.
