Join members and guests of the British Chamber of Commerce Dubai, Australian and Swedish Business Council for an an insightful session designed to help sales teams build a consistent and scalable Way of Selling, supported by a practical Pipeline Management framework that drives predictable revenue outcomes.

What you will learn:

• Define a clear and repeatable Way of Selling focused on revenue-driving activities
• Establish measurable Activity KPIs that directly link to revenue performance
• Improve opportunity qualification to increase conversion rates and forecasting accuracy
• Build a structured and well-managed pipeline that enhances visibility, control, and overall sales performance

This session is best suited for intermediate to advanced professionals, including:

• Sales Managers and Sales Leaders
• Business Development and Account Managers
• Commercial Directors and Revenue Leaders
• Professionals responsible for driving sales performance and pipeline growth

About the Speaker

Peter Heredia is the driving force behind Max Sales Solutions, a trusted consultancy dedicated to improving sales teams, strategies, and processes for over 35 years, with 25 years of experience in the UAE. Throughout his career, Peter has worked with businesses of all sizes, navigating a wide range of sales environments and challenges. His practical, hands-on approach has consistently delivered measurable improvements by focusing on what truly matters – the fundamentals that drive sales success.

Event details:

• Date: Tuesday, 12 May 2026
• Time:  8:00 AM to 10:00 AM
• Venue: TBA
• Dress Code: Business Attire

ENTRY FEES

• Member: AED 145
• Guest: AED 250

Includes Breakfast.  All other consumption will be charged directly.

Space is limited exclusively for company members and guests. register your seat now.

DISCLAIMER: Photos and/or videos will be taken on the day and may be shared on social media. By attending this event you are granting the BCCD your implicit consent to use all photographs from the event.

Best regards,
The Swiss Business Council UAE Team