In a world dominated by social networks, it’s essential for corporate executives to build their own personal brands online. Often, when asked about themselves, executives default to their job titles, with their LinkedIn posts focusing on their companies’ achievements. While it’s important for executives to be ambassadors for their corporate brands, their personal brands shouldn’t be overshadowed by the firms they represent.

This workshop will highlight the importance of developing a strong personal brand alongside a corporate identity, emphasizing how it benefits both the individual and the employer.

Please note that this workshop is tailored for senior executives employed at companies where they do not hold a founder position.

Join this exclusive interactive workshop ‘LinkedIn & Beyond: Online Personal Branding‘ hosted by our member By Miret Padovani FZE on Wednesday 4th of September 2024, from 08:30 am to 12 noon at the Rove Downtown Dubai (LOCATION).

AGENDA

• Welcome coffee & bites (8:30-9am)

• Overview (9-9:15am)

• LinkedIn (9:15-9:45am)
  Intro to optimizing one’s LinkedIn profile, building a professional network, and leveraging features for visibility

• Beyond LinkedIn (9:45-10:15am)
  Overview of other platforms (Instagram, Twitter, YouTube, podcasts, blogs) and choosing the right platforms for one’s personal brand

• Networking coffee & bites (10:15-10:45am)

• Content strategy (10:45-11:15am)
  Intro to crafting a consistent personal brand statement, visual branding tips, and content planning across platforms

• Activity: Brand audit (11:15-11:45am)
  Participants review their current online presence, identify areas for improvement, and set personal branding goals

• Q&A & recap (11:45am-12 noon)

ABOUT THE SPEAKER

Miret is an entrepreneur with a passion for marketing and communications. After earning her PhD in Finance from the University of Zurich, she gained professional experience in Europe, the Middle East, Central Asia, and the Indian Ocean. Within the C-Suite Comms division of her company, Miret collaborates with C-suite executives across various industries to enhance their online personal brands. She also partners with companies aiming to leverage the voice of their C-suite team to connect with customers and intermediaries in an authentic manner.

Don’t miss out, reserve your spot now. Space is limited.

Kindly note that photographs/videos will be taken during the event. Please note that this event is hosted by our member ‘By Miret Padovani FZE’; by submitting your registration you automatically adhere to sharing your contact details with both ‘By Miret Padovani FZE’ and the Swiss Business Council.