Dear Valued Members,

The SBC is happy to share this opportunity to join the Business Culture Mission to Saudi Arabia, a 4-day fact-finding mission across Riyadh and Jeddah, organized by Switzerland Global Enterprise (S-GE), in collaboration with the Swiss Business Hub Middle East and Dagorà Lifestyle Innovation Hub. This unique event, taking place from November 23-26, 2025 offers an exceptional opportunity to discover Saudi Arabia’s booming luxury market. From fashion to hospitality, connect with top-level stakeholders and experience the unique local business culture.

Why to participate?
• Get first-hand insights into the Saudi luxury ecosystem
• Meet high-level decision-makers and government bodies
• Explore new opportunities in fashion, cosmetics, design, watchmaking, and more
• Be part of a curated Swiss delegation with strong local support

This mission is targetted for Swiss companies operating in the Luxury industry, to explore business opportunities, meet key players and decision-makers, and gain a deep understanding of one of the fastest-growing luxury markets in the world.

As SBC Company Members, you are able to redeem the special S-GE Silver rate of CHF 3,300 (instead of CHF 3,500). Simply register and share your company SBC membership profile once you get in touch with the S-GE team.

For more details and the registration link:
CLICK HERE

Registrations are accepted until 22.09.2025. For more information, you may contact Eleonora De Canio on edecanio@s-ge.com