A strong brand is often one of the most valuable assets a company owns. Your trademark – whether it’s a name, logo or slogan – embodies your business identity and distinguishes your products or services from those of your competitors. In the fast-moving and increasingly globalised UAE market, protecting that identity is essential. The legal framework of the United Arab Emirates offers several effective tools for brand protection, provided they are used strategically and at the right time.
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What should be considered from an employment perspective?
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